Time-Series Models in Marketing: Some Recent Developments
نویسنده
چکیده
Research Professor of Marketing at Tilburg University and Professor of Marketing at the Catholic University Leuven, P.O. Box 90153, NL-5000 LE Tilburg, Netherlands, Phone: +31-13-466-3423, Fax: +31-13-466-8354, E-Mail: [email protected] Dominique M. Hanssens is the Budd Knapp Professor of Marketing at UCLA Anderson School of Management, 110 Westwood Plaza, 90095 Los Angeles, USA, Phone: +1-310-825-4497, Fax: +1-310-206-7422, E-Mail: dominique.hanssens@ anderson.ucla.edu Time-Series Models in Marketing: Some Recent Developments
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